My notes on JTBD vs Personas
Jobs to be done vs personas:
- https://www.nngroup.com/articles/personas-jobs-be-done/
- https://careerfoundry.com/en/blog/ux-design/personas-vs-jtbd/
- https://www.imaginarycloud.com/blog/personas-and-their-jobs/
- https://www.uxmatters.com/mt/archives/2019/02/the-pitfalls-of-personas-and-advantages-of-jobs-to-be-done.php
- https://careerfoundry.com/en/blog/ux-design/personas-vs-jtbd/